FIT JOY

FITJOY is a brand born in Japan in 2017.

We have been undertaking the planning and manufacturing of many famous Japanese brand shoes for many years. The genres of shoes we have worked on include men's and women's shoes, leather shoes and sneakers, elegance and casual, sandals and boots, and many more.

However, while we have continued to manufacture and introduce many famous brand shoes to the world, we have always felt how few ready-made shoes are available for many people to wear in a fun, comfortable, and truly satisfying way. People's feet are all different. With ordinary shoes, it is often the case that the shoe chooses the foot, rather than the foot choosing the shoe. As a result, there is no end to the number of people who wear shoes while holding something back.

Walking is the source of health and happiness, and shoes are a necessity and an important part of life for this purpose.

We wanted to make leather shoes that are more stress-free, so that people forget they are wearing them, yet stylish and elegant, unlike the sneakers that are everywhere. With this in mind, we gathered all the wisdom and technology we had accumulated over the years and set to work on development.

We turned our attention to sheepskin, which is not satisfactory for ordinary sheepskin. We were not satisfied with ordinary sheepskin. So we went around the world to find a very thin, supple, and strong sheepskin. This sheepskin is as smooth as a baby's skin and has just the right amount of stretch. It is a very difficult material to make shoes out of, but we wanted to make sure they were special, so we decided to go with it.

Next is the outsole. It's light and durable, of course, but we couldn't leave out the cushioning that makes you want to jump up and down. 

Translated with DeepL.com (free version)